尼可洛·查卡莱力 ／
Niccolò Ceccarelli
意大利

萨萨里大学建筑系副教授 Associate Professor. Department of Architecture, Design and Planning, University of Sassari Italy

在米兰2015年世博会的撒丁岛馆和2017年城市设计周米兰三年展馆 “过去未来工艺设计巡展” 中的 “Artijanas” 多屏装置这两项大型公共展览中, 我们的研究团队展示了两个项目。这让我们开始调查视觉设计 向沟通工具的转变。

在“多媒体”技术早期, 在前数字技术的高成本和庞大的技术负担下, 蕾和查尔斯伊姆斯这样的大师在1959年莫斯科举办的世界级展会中设计了 “美国一瞥”; 罗曼克罗托1967年在蒙特利尔世博会中设计了 “ 迷宫中”；或是威尔柏丁的 “细胞” ( The Cell)等UpJohns步行展, 让视觉体验领域保持在视觉艺术的边缘。

今天, 数字技术带来的相对低廉的价格、近乎无限的屏幕以及控制、交互、便捷、连接性以及计算能力为创造性试验的新方向铺平了道路。 尽管规格、内容和结构不同, 我们在米兰世博会和三年项目中的展出让我们能够基于视觉设计与动画、展览设计和空间互动集成的设计策略, 沿着多媒体道路追寻美妙遗产的踪迹, 展示我们生活和工作的神奇、 多样而美丽的岛屿撒丁岛。

Two projects carried out by our research team in the event of two large public exhibitions: the Sardinia Pavilion at Milan’s 2015 EXPO and the “Artijanas” multi-screen installation for the Past Future craft design exhibit satellite event at Milan’s Triennale during the city’s 2017 design week, have allowed us to start an investigation on the transformations affecting visual design as a communication tool.

In the early days of ‘multimedia’ technology, the high costs and cumbersome technical burdens of pre-digital technology kept the explorations of Masters such as Ray and Charles Eames with their 1959 Glimpses of the USA for the Moscow World’s Fair; Roman Kroitor’s in the Labyrinth, for Montreal’s 1967 Expo, or Will Burtin’s UpJohns walk-through exhibits such as The Cell, kept this domain of visual experimentation on the fringes of the visual arts.

Today, the availability of relatively inexpensive, almost unlimited screen surface, and the control, interactivity, accessibility, connectivity, computability offered by digital technology, opens the way to promising new directions of creative experimentation. Despite their diversity in size, context and structure, our involvement in Milan’s Expo and Triennale projects made it possible for us to to follow the tracks of such amazing legacy, along a multi-media approach based on an integrated hybrid design strategy that inter-plays with visual design and animation, exhibit design and space, and while displaying the magic, variety and beauty of Sardinia, the island where we live and work.