北宁公园 / BeiNing Park
G座 / Pavilion G
策展人 / Curator
杭州万事利丝绸文化股份 有限公司
Hangzhou Wensli Silk Culture Co. ltd
万事利挖掘、传承中国丝绸文化，跳出丝绸 做丝绸，实现了丝绸从“面料”到“材料”再 到“载体”的华丽转身，形成了“文化丝绸、 健康丝绸、艺术丝绸”的产品格局，走出了 一条“传统丝绸+移动互联+文化创意+高科 技=丝绸经典产业”的转型升级“新丝路” ，成功实现了从“产品制造”到“文化创造” 的第一次转型升级。近几年，万事利全力推 进品牌国际化战略，通过合作法国百年丝 绸名企，聘请爱马仕纺织控股集团原CEO 等举措，正式吹响了从“文化创造”到“品 牌塑造”二次转型升级的号角。
WENSLI inherits from Chinese silk culture and develops it, jumps out of the box of only silk making, starts
from silk, to “fabric”, then to“material”, and finally to “medium”. WENSLI has formed a product pattern of “cultural silk, healthy silk and artistic silk”, made a successful transformation and upgrading of “new silk”, that is, “traditional silk + mobile Internet + cultural creativity + high technology = silk classic industry”, a first leap from “product manufacturing” to “cultural creation”. Recently, WENLI is promoting international branding strategy, and by unite French century-old silk company, engaging former CEO of Holding Textile Hermès, WENSLI is initiating the second transformation and upgrading from “cultural creation” to “brand shaping”.
